Learn How the Holidays Can Be D.O.W.N. with Sustainability
Gifting Sense was just at the 2018 TED Women’s Summit. As many people know, TED is a nonprofit devoted to spreading great ideas, usually in the form of short, powerful talks that cover almost any topic, from history to science, the arts, global, and even local issues, through their TEDx programming.
Over the course of this year’s Summit more than 50 presenters discussed their life’s work (thus far…as some TEDsters are still in high school!), and the various ways in which they have “Shown Up” to try and make the world a better place. It was an inspiring three days, highlighting how fortunate in particular Canadians are. It also gave us a new way to describe the work we are doing, thanks to Kate Brandt, Google’s Sustainability Officer.
As you might imagine, Google’s data centres are filled with giant servers that require a lot of energy. Ms. Brandt’s job is to help Google continue it’s work in a sustainable way, read reduce energy consumption. She believes in making it as easy as possible for people to make a positive impact and we like her thinking. Taking inspiration from nature, where she has witnessed some of the best Engineers in the world consistently repurpose and reuse various energy sources, she has developed a three-part strategy for achieving a “greener Google”:
1. Design out waste.
2. Keep products and materials in use as long as possible.
3. While continuing to transition to renewable energy.
Think about it: When a child researches the full value of a request and if they will really use and/or appreciate a gift, before they ask for it, waste is designed out of gift giving!